Vivid Life Home Care

Project Tags: HubSpot Marketing Hub · HubSpot · Front-end Coding · Marketing Automation · B2C Marketing · Figma

I was proud to work on this project because of its meaningful subject matter! My expertise in HubSpot made me a natural fit to lead the implementation of a fully custom, interactive website experience designed for three distinct audiences: prospective home care clients, partner organizations, and potential new hires.

Working from an existing design created in Figma, I translated and developed each page within HubSpot’s Content Hub framework. The build required careful integration with the organization’s CRM, including custom form submissions, automated workflows, and advanced contact routing.

Following the devastating wildfires in California, our priorities shifted temporarily. We rapidly adapted the website’s focus to include a new program aimed at job recovery and providing assistance to displaced homecare workers during this challenging time.