RÉSUMÉ

• HubSpot & CRM: Implementation, Administration, Marketing Hub, Sales Hub, Content Hub, CRM Architecture, Email Marketing, Integrations
• Automation & Lifecycle: Revenue Operations (RevOps), Workflows, Lead Management, Scoring, Lifecycle Strategy, Attribution, Reporting, Data Quality
• Consulting & Delivery: Client Discovery, Requirements Gathering, Process Mapping, Solution Design, Documentation & Enablement
• Platforms: HubSpot, Salesforce, Klaviyo, Airtable, Zapier, LeadConduit, CallRail, WordPress, WooCommerce, GA4, Google Tag Manager, Asana

HubSpot & Marketing Systems Consultant (Part-Time)
Clock Tower 6 Consulting
May 2020 – Present

• Lead consulting engagements for 15+ small and midsize businesses to design, implement, and optimize CRM, lifecycle automation, lead management, and website systems.
• Conduct client discovery and requirements gathering, translating business processes into CRM architecture, configuration, workflows, reporting, and scalable operating processes.
• Build and optimize solutions across HubSpot CRM, automation, and Content Hub, along with Salesforce, WordPress, Klaviyo, WooCommerce, and related technologies.

Senior Digital Marketing Manager
Stronghouse | Oconomowoc, WI
June 2025 – July 2026

• Designed and standardized marketing and lead-management operations across eight roofing and exterior brands representing $500M+ in annual revenue, establishing shared processes for lead flow, attribution, reporting, and campaign operations.
• Improved lead routing and system data flow, reducing manual lead-processing effort approximately 35% through workflow automation and systems integration.
• Led cross-functional discovery with marketing, sales, call-center, and brand stakeholders to identify process gaps, define requirements, and improve lead handling, protecting more than $200K in revenue.

Marketing Director | Marketing Manager
Edcetera, Waukesha, WI

November 2022  – November 2024

• Led implementation and ongoing administration of HubSpot supporting separate B2B and B2C acquisition, lifecycle, lead-management, automation, and reporting processes.
• Translated business and marketing requirements into CRM workflows, customer journeys, automation, and operational processes across HubSpot and the broader marketing technology stack.
• Increased revenue 22% while reducing marketing spend 20%, generating 20,000+ leads and increasing lead volume 18% YoY through lifecycle, acquisition, conversion, and reporting improvements.

Marketing Communications Manager
The CE Shop | Denver, CO
January 2019 – August 2022

• Led two separate HubSpot CRM implementations supporting lead generation, lifecycle marketing, and nurturing, contributing to a 23% increase in customer acquisition.
• Supported $15M in annual revenue through enterprise lifecycle and marketing-automation programs across HubSpot, Marketo, Magento, and Salesforce.
  Built B2B and B2C lifecycle programs that converted more than 5,000 leads into customers.

Operations Manager, Digital Campaigns
Builder Homesite, Inc. | Austin, TX
August 2016 – January 2019

• Led digital campaign operations serving 300+ B2B home-builder clients and 1,000+ advertising line items while managing nine professionals, improving quality 30%+, reducing turnaround 20%, and achieving 96% customer satisfaction.

Product Manager
Builder Homesite, Inc. | Austin, TX
June 2009 – August 2016

• Owned a $1M email-product portfolio and developed B2B/B2C web and nurture strategies for NewHomeSource.com, coordinating designers, traffickers, account managers, and builder-client programs.

• Master of Science in Digital Marketing, Aurora University, 2025 – Summa Cum Laude
• Bachelor of Science in Communication Technologies, University of Wisconsin-Platteville
• Certifications: HubSpot Marketing Hub, Sales Hub, Email & Digital Marketing; Google Analytics 4; Airtable Builder