RÉSUMÉ

Owner & Digital Marketing Consultant
Clock Tower 6 Consulting
May 2020 – Present

Provide end‑to‑end digital marketing leadership for small and midsize businesses. I create data‑backed growth strategies, then build the assets like high‑performance websites, CRM and marketing‑automation setups, with full creative support. Recent highlights include:

• 12+ multi‑platform web launches on WordPress, HubSpot CMS, and Salesforce Experience Cloud.
• E‑commerce enablement (WooCommerce) and lifecycle automation (HubSpot).
• Brand & demand strategy—SEO/SEM road‑maps, content pillars, and campaign calendars.
• Website design + front‑end dev (HTML/CSS/JS) and server management.

Marketing Director
Edcetera, Waukesha, WI
January 2024 – November 2024

• Director of all B2C and B2B marketing efforts for Inspection Certification Associates (ICA) home inspector professional training brand.
• Developed and implemented a cohesive omnichannel digital strategy across websites, social channels, digital advertising platforms, email nurture programs, SEO, etc. to generate demand across target markets and customer sets, resulting in over 20,000 leads and 22% increase in revenue during 2024.
• Leveraged various analytics tools to measure, maintain, and improve performance and for all marketing channels, resulting in 20% less spend while growing lead generation 18% YoY.
• Developed and managed a robust content calendar and lead the creation of long- and short-form content for a variety of channels and audiences such as press releases, blog posts, landing pages, and on-site content, resulting in 38% increased engagement YoY.
• Collaborated with B2C and B2B Sales, Product, Customer Service, and third-party vendors to ensure seamless operation and improvement of digital systems such as the website CMS, HubSpot, Salesforce.com, etc. maintaining 99.8% uptime for internal and external audiences.

Marketing Manager
Edcetera | Waukesha, WI
November 2022 – January 2024

• Managed all B2C and B2B marketing efforts for the ICA home inspection training brand including website design, content creation, email marketing, press releases, and promotions.
  • Administered marketing technology platforms for the home inspection brands including HubSpot, Salesforce, WordPress and WooCommerce instances.
  • Proceeded as project management scrum master selecting, rolling out, and adopting marketing systems and tools.
  Marketing Communications Manager
  The CE Shop Denver, CO January 2019 – August 2022
• Managed all email communications and promotional messages to B2B and B2C audiences through the utilization of various platforms including HubSpot, Act-On, Marketo, Responsys, Magento, and Salesforce platforms, contributing to a total annual revenue of $15M
• Onboarded HubSpot and Act-On platforms for the purposes of lead generation, A/B testing, list segmentation, and analytics, improving customer acquisition by 23%
• Nurtured drip campaigns to customers and partners with advanced marketing platform features, contributing to the conversion of over 50,000 leads into customers
• Proceeded as project management scrum master selecting, rolling out, and adopting marketing systems and tools, elevating the effectiveness of marketing campaigns by 18%
• Trained and deployed 10 team members for project management and technology platforms, increasing marketing efficiency by over 30%

Operations Manager, Digital Campaigns
Builder Homesite, Inc. | Austin, TX
August 2016 – January 2019

• Managed complex and highly technical fulfillment operations by producing over 1,000 line items of display advertising products, attaining 96% customer satisfaction
• Supported over 300 B2B home builder clients with customer service for digital marketing products, management of document processes, and tracking of workflows
• Trained and led 9 direct reports consisting of advertising and email campaign traffickers, designers, and administrators, on the use of change management and team member relationship development, raising effectiveness by over 30%

Product Manager
Builder Homesite, Inc. | Austin, TX
June 2009 – August 2016

• Managed Email Operations team of traffickers, designers and account managers, overseeing all email products and marketing for B2B and B2C audiences, with direct revenue of $1M per year
• Created and implemented web and email-based B2C lead generation and nurturing strategies for the NewHomeSource.com brand, the #1 online destination to search for new homes

Omnichannel Marketing, RevOps for B2B & B2C, Lead Generation, Analytics, Project Management, Enterprise-Level Email Marketing, Front-End Web Dev, Graphic Design, Copywriting, HubSpot, Salesforce, AI Assisted Strategy, Planning and Writing with ChatGPT, Claude, Google Gemini. Adobe Photoshop, Adobe Illustrator, Figma, Google Analytics 4.